AG Mobile has announced its arrival into Nigeria’s phone market.AG
mobile was the first SouthAfrican brand to launch its own mobile device
in 2007.
The phone company’s presence is now recognized in nine African
countries with the availability of its phones and tablets available in
those markets.
At the official launching of the phones yesterday in Lagos, AG Mobile
CEO Anthony Goodman said this development forms part of the brand’s
expansion strategy to provide more Africans with affordable, quality
products while investing in markets that offer mutually beneficial
opportunities.
“As a proudly African brand we believe that we will bring great value
to Nigeria. We’ve started by building relationships with well-respected
brands such as MTN, Etisalat, Ringo and Jumia, creating employment
opportunities, and supporting the networks’ objectives to advance
Nigeria’s connectivity from 2G to 3G.”
Goodman
further stated, “While our initial marketing roll-out covers Lagos,
Abuja, Port-Harcourt and Kano, our reach is national. Our Android,
feature-rich devices are available online via Jumia, from MTN and Ringo
outlets, as well as independent dealers across the country. We’re also
completing the installation of our first retail space at the Ringo Arena
in the Computer Village in Lagos and will be rolling-out similar
outlets where customers can experiment with live devices before they
purchase them. Any repair issues will be administered at an in-country
repair centre.”
Goodman
believes that the brand has met the needs of the customers having
introduced up to 60 quality device models. “Today’s phone users want
devices with advanced specifications and features that are supported by
exceptional customer service. AG Mobile offers this and more – free
value added elements, pre-loaded social networking apps and a one-year
warranty.”
Goodman maintains that the AG devices are of great quality ,advanced features and it is of high-level functionality.
“MediaTek’s
smartphone chipset platforms equip our devices with multi-core
processors, excellent power efficiency and comprehensive network
technologies support. Our relationship is based on shared goals to drive
innovation and make technology more affordable and accessible for more
people.”
In conclusion,Goodman said, “With good initial sales and a growing
following on social media we’re confident that AG Mobile will find its
way into the hearts of Nigerians, just as it has across the African
continent.”
The four smartphones AG Mobile unveiled into the Nigerian market are: AG Mobile Ghost, Style, Zoom and Boost.
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