The program was launched in partnership with the South African’s government department of trade and industry, Vodacom and the Human Resources Development Council. Vodacom Business Services will provide hosting as part of the partnership.
The aim, much like other Google-backed programs, is to provide small businesses with tools to build an online presence. In November, Google partnered with HostGator to offer free hosting in India. The WHIR talked to HostGator chief marketing officer Taylor Hawes shortly after the program launched.
Google launched similar programs in Kenya and Nigeria last year, bringing 20,000 businesses in the first two months, according to a report by Times Live.
With high rates of unemployment and poverty in South Africa, small businesses are seen as fundamental in the creation of jobs. According to a report by Washington Times, small businesses employ 65 percent of the 13.8 million employed South Africans.
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