Obi Worldphone,
a US-based global smartphone company has launched two Silicon
Valley-designed smartphones – Obi Worldphone SF1 and SJ1.5, in Nigeria.
The smartphones were launched at a private cocktail event at the
prestigious Villa Medici, Victoria Island, Lagos on December 17, 2015
and had bloggers, entertainers and media personalities in attendance.
The smartphones, designed by San Francisco-based design studio
Ammunition, are set apart by iconic industrial design. They are both
loaded with Obi Lifespeed, a custom user interface for Android that
unifies the software and hardware experience.
The smartphones are expected to appeal to the young, old and aspiring
tech-savvy population in Nigeria as they integrate design with high-end
technology from Qualcomm, Dolby, Sony, Corning Inc., Google, MediaTek,
Japan Display Inc., and Samsung to deliver a powerful performance.
“Obi Worldphone offers a great proposition for tech-savvy
consumers in Nigeria, who want to experience the best technology
available in the smartphone market. We have worked with Robert Brunner
and his team at Ammunition to combine the best in class technology in
Obi smartphones to deliver unique and exciting experiences for the
user,” Obi Worldphone co-founder, John Sculley said in a press release made available to TechLoy.
He added, “Our goal is to use Obi devices to cater to an
underserved section of the highly commoditized smartphone market through
premium design and functionality.”
With the launch, Obi Worldphone aims to occupy a niche segment in
Nigeria by being the first to bridge the gap between premium-design
high-priced smartphones and generic low-price smartphones with its new
range.
The SF-1 (SF stands for San Francisco) and SJ1.5 would be going
head-to-head with other premium smartphones from manufacturers such as
Tecno, Infinix, itel and InnJoo in Nigeria, a country that saw
year-on-year smartphone shipments grow by 135% in the first quarter of
2015.
2014-founded and San Francisco-headquartered Obi Worldphone
manufactures smartphones that integrates elegant industrial design with
high-end technology. It has offices in Dubai, Miami, London, Singapore,
Shenzhen and New Delhi.
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